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Airtel, India's largest telecom operator with over
232 million subscribers have announced new data
benefits for their mobile internet users. New data
deals and offers include Data Cashback, Family
Data Share, Smartphone Surprises and other
benefits that will be offered to customers free of
cost.
Back in April of this year, Airtel had launched
much controversial and anti-net neutrality
feature called Airtel Zero
. Given the hue and cry around it, Airtel Zero is
no where to be seen and Airtel has not
announced anything since.
Let us look at the plans to see if they are
exciting for users!
Airtel Data Cashback Offer
Airtel data cashback offer allows users to get 50
percent extra data on their their usage. Any
mobile internet (2G/3G/4G) usage that happens
between 12.00am to 6.00am, the users will get
50 percent cashback. Customers can avail the
offer by just sending the SMS <NIGHT> to <121>
or by giving a missed call to <55555> or logging
on to myAirtel app to opt in for the offer. While
Airtel prepaid mobile customers can avail this
starting today, the offer will be extended to
postpaid customers soon.
Our View: The plan is ridiculous to say the least.
Basically you need to stay up late or get up early
in the morning to use mobile internet and then
you will get 50 percent cash back. Who needs it?
This is purely a marketing gimmick and nothing
more. Only people who work in night shifts may
benefit from it.
Family Data Share
With Family Data Share plan Airtel prepaid mobile
customers on 3G/4G can share their mobile data
with family members. Any Airtel user can
become a primary member of the family, and add
4 others on his mobile data and all of them can
consume data from it. Airtel postpaid users
already have similar offering called Airtel myPlan
Family.
Our View: Family plans have been around for
ages and they are definitely helpful especially if
you have a family where each one uses mobile
internet on their smartphones. Having said that,
it is nothing new – most other operators offer
some variation of it.
Smartphone Surprise offer
Apart from Data Cashback and Family Data
share, Airtel has launched something called as
Smartphone Surprise offer. With this, customers
who upgrade their mobile device on Airtel prepaid
will be entitled to get exciting gifts ranging from
double data benefits, free data for up to a year,
tablets, Bluetooth speakers, headsets, etc. This
offer can be availed by both existing and new
customers. All prepaid customers buying a
smartphone from online portal Snapdeal can also
enjoy an additional onetime offer of Rs. 750/- off
on the device.



Our View: Meh…
In a press release sent to us, Airtel also said
that all Airtel customers can now download
unlimited songs for free on Wynk Music and also
enjoy 5 free movies on Wynk Movies. However,
keep in mind that data charges will apply!


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